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GOTO is an online marketplace offering a vast product line to its customers. As the business grew bigger, the challenges also became more significant. It was facing difficulties in handling increased customer volume while maintaining operational efficiency.
As the business expanded, it required a system that could handle the load, but expansion introduced many operational hurdles.
Using multiple systems simultaneously did not provide centralized operations. The scattered data was of no use as the business needed a system that could offer centralized control.
The fulfillment process was slow as managing orders across channels became extremely difficult. Manual intervention was also required at times to handle the increasing load.
Disconnectivity between the supply chain and logistics systems led to delivery delays and mismanagement of warehouse operations.
Lack of real-time visibility into products exposed stock management issues, as Goto could not track products accurately.
Limited financial visibility did not yield any benefit, as managing the budget and tracking finances became a hassle.
As GOTO used multiple systems simultaneously, it required integrating the ERP system with these systems to improve connectivity and control.
Firstly, it aims to refine the operational processes by bringing them together on a single platform.
Complete visibility into the business operation that leads to better decision-making and future planning.
The system should manage the business's growth without disruptions.
The integration of Business Central resolved all operational issues.
The integration proved to be successful, offering a clear view of the stocks.
Managing sales and orders is much easier with a streamlined system that ensures faster order fulfillment.
Efficient financial management kept the expenses aligned with the budget.
Transparency in supply chain and logistics operations eventually improved delivery time.
Microsoft Dynamics 365 Business Central
Ecommerce Platform
Warehouse management system
HRMS
TMS
Business Central integration helped the business scale its operations.
The orders were dispatched promptly, boosting customer satisfaction.
The operations team could see stock movements in real time and assist with customer queries about orders.
The massive load on the website was handled without any performance issues.
Real-time tracking provided the business with easy access and visibility into operations.